22.5.07

People Often Think An Opinion Heard Repeatedly From The Same Person Is Actually A Popular Opinion

People Often Think An Opinion Heard Repeatedly From The Same Person Is Actually A Popular Opinion
"Whether people are making financial decisions in the stock market or worrying about terrorism, they are likely to be influenced by what others think. And, according to a new study in this month's Journal of Personality and Social Psychology, published by the American Psychological Association (APA), repeated exposure to one person's viewpoint can have almost as much influence as exposure to shared opinions from multiple people. This finding shows that hearing an opinion multiple times increases the recipient's sense of familiarity and in some cases gives a listener a false sense that an opinion is more widespread then it actually is."

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